How One Simple Change Boosted Nonprofit Fundraising (and Increased Donations)

This nonprofit struggled with clunky donations—until one simple change led to record-breaking fundraising success.

When Animals Need Me (a nonprofit dedicated to rescuing animals in Albania) came to us, their website had a big problem: donating was way harder than it needed to be.

Like, “print out a form and mail it” hard. 😅

Donor engagement tools were just… Not there yet.

*Making a donation was not an easy task...*

Now, working alongside them to review their donation process, here’s what we uncovered:

No clickable donation form. Donors had to navigate a manual, clunky process that wasn’t even on the website.
No CRM system or email management tools. There was no easy way to connect with donors effectively or track relationships over time. Major bummer.
No monthly donation program. Donors didn’t even know it was an option! And the organization missed out on that sustainable funding.

It was a classic case of needing to make giving easy, engaging, and sustainable.

The Game-Changing Solution To Boost Donor Retention and Make It Easy

We got to work and revamped everything:

Donorbox to the rescue

We signed them up for Donorbox (hello, user-friendly donations!).This was a nonprofit growth strategy game-changer!

They now had:

Embeddable donation forms for the website (no more manual steps!).
Dedicated donation pages with compelling visuals and copy.
A CRM system to manage donor relationships and track engagement.
Tools for both one-on-one and mass email appeals.

*Here's what the donation process now looks like! More inviting?*

Created clear, focused campaigns.

We set up two campaigns with clear goals and messaging:

An End-of-Year Holiday Campaign to engage supporters during a prime giving season.
A Monthly Giving Campaign to establish sustainable funding through a reliable monthly donor program.

Introduced SendFox for email management.

A free tool (for AppSumo Pro users!) that helped them send beautifully crafted emails to their donor list.

Results? An incredible improvement in fundraising

Record-breaking fundraising success.

The End-of-Year Campaign raised more in that one month than the nonprofit had ever raised in a single month over 12 years!

Monthly donor program established.

They gained 13 new monthly donors, generating nearly $500/month in reliable, sustainable support.

Why Did This Fundraising Strategy Work?

Fewer clicks = more donations

Donors want a frictionless experience—fewer clicks and fewer barriers mean more donations.

Strong visuals + storytelling

Compelling images and heartwarming copy on the donation page = engagement.

Personalized donor engagement

Automated thank-you messages and personalized donation receipts helped build donor relationships that feel human.

Make it easy for your donors to give

This case study isn’t just about tech; it’s about using the proper tools and channels to create effective nonprofit communications and make it easier for donors to feel connected to the cause.

Want to dive in on your own? I recommend you check out Donorbox— it’s a game-changer for nonprofit fundraising strategy.

Drive your fundraising with expert strategies

If you are looking for a fundraising expert to help you grow your non profit, we’re here to help. Whether you’re looking to grow donations, build a thriving monthly donor program, or get the right support to scale your nonprofit, our team has your back.

Explore our tools and services to find the right fit for you.